Wild About Reading: A Bookmark, a Zoo, and a Clever Collaboration

As a parent of kids who love the summer reading program, I know how exciting that first summer trip to the library can be. There’s something about picking up that reading log that makes everything feel official—summer has begun. That moment got me thinking: with thousands of kids across Northern Virginia heading to the library to kick off their reading goals, it’s a perfect time to share something fun and unexpected.

So I reached out to libraries in Fairfax County and Loudoun County and asked if I could provide free bookmarks to hand out with the summer reading materials. They were immediately on board and let me know exactly how many they needed. I created and delivered a custom design just in time for the summer rush.

The bookmarks feature real animals from NOVA Wild, a local zoo that’s also one of my design and marketing clients. The goal was to make something bright, engaging, and full of curiosity—just like the kids using them. Each bookmark includes a special offer: free admission for one child with a paid adult ticket. It’s a great reward for young readers, and a fun way to tie learning and literacy to a real-world adventure. Look at these cute new friends who you can see at NOVA Wild (baby fennec fox and owl)

This summer has been a big one for NOVA Wild, with new animals, exciting events, and a growing number of visitors. To support the reading program even further, they generously donated a four-person annual pass as one of the grand prizes.

For me, this was the kind of project that hits all the right notes: it supports a cause I care about, lifts up a client I love working with, and uses creative strategy to connect with people in a meaningful way.

Design doesn’t have to be big or flashy to make an impact—sometimes all it takes is the right message, at the right time, in the right kid’s hand.

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If you’re looking to bring creative strategy into your next community or seasonal campaign, I’d love to help. Get in touch and let’s create something special.