Crafting a Visual Voice: The Eric Reed Live Cybersecurity Training Logo Redesign
- Carrie Toreno
- Mar 2
- 2 min read
Updated: Mar 12
I recently had the exciting opportunity to redesign the logo for Eric Reed Cybersecurity Training that provides accelerated boot camp cybersecurity training experiences. This project was all about capturing the essence of Eric's brand and creating a visual identity that resonates with his audience. Eric Reed Live ensures that students not only achieve their certification objectives but also gain the knowledge to apply those skills in a real-world setting.
My goal was to create a logo that was not only visually appealing but also versatile and adaptable, capable of representing Eric Reed Live across various platforms and applications. We began by focusing on the core message: authenticity, energy, and impactful communication.
The redesign resulted in two distinct but complementary logo versions, each serving a specific purpose.
Version 1: The Tagline Focus
This version emphasizes the tagline "Pass on the First Attempt." This is a powerful and memorable phrase that encapsulates Eric's core philosophy. I chose a bold, clean typeface that conveys confidence and clarity. The design allows the tagline to stand out, making it instantly recognizable and impactful. This version is perfect for situations where the message needs to be front and center, such as promotional materials, social media graphics, and website banners.
Version 2: The Personal Connection
In this version, we incorporated Eric's professional headshot into the logo. This adds a personal touch, creating a direct connection between Eric and his audience. It humanizes the brand, making it feel more approachable and relatable. The headshot is seamlessly integrated with the Eric Reed Live name, creating a cohesive and professional look. This version is ideal for situations where building a personal connection is paramount, such as website headers, business cards, and speaker profiles.
The Design Process
Throughout the process, I focused on creating a design that was both modern and timeless. We explored various color palettes, typography options, and layout possibilities before arriving at the final designs. The goal was to create a logo that was not only visually appealing but also functional and adaptable.
The result is a versatile logo system that allows Eric Reed Live to present a consistent and compelling brand identity across all platforms. Whether you see the tagline-focused version or the headshot-integrated version, you'll immediately recognize the Eric Reed Live brand.
I'm thrilled with the final results and believe that the new logo effectively captures the spirit of Eric Reed Live. It's a visual representation of his passion, expertise, and commitment to empowering others in the cybersecurity field.
Eric Reed Cybersecurity Training is located at 1401 61st St S, Gulfport, FL 33707. They can be contacted by phone at (707) 722-7333 or by email at info@ericreedlive.com.
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