Behind the Screen: A Peek into the Design of Watch Desk Strategies
- Carrie Toreno
- Mar 2
- 2 min read
Updated: Mar 12
Designing a website is challenging but always rewarding. This website was created for two remarkable individuals: Washington D.C. firefighters who are deeply committed to fostering stronger, more harmonious fire service communities. Their mission? Watch Desk Strategies provides essential conflict resolution training tailored specifically for the unique challenges faced by firefighters.
This project was more than just building a website; it was about creating a digital platform that truly reflected their dedication and the vital service they provide. Understanding the unique demands of the fire service, I wanted to create a site that was both professional and approachable, a place where firefighters could easily access the resources and training they need.
The first step was to work with their brand-new logo, which beautifully captures the strength and unity of the fire service. From there, we developed a color palette that felt both grounded and reassuring, drawing inspiration from the colors associated with trust and stability. This visual language was woven throughout the site, creating a cohesive and professional experience.
We wanted to use imagery that resonated with the fire service community. Carefully selected photos were used to connect with the user, and to help them connect visually with the information.
One of the most important aspects was ensuring that the website was mobile-friendly. In today's fast-paced world, especially in the fire service, accessibility is crucial. Whether on a phone, tablet, or computer, firefighters can easily access the training and information they need.
Navigation was also a top priority. We designed the website to be intuitive and easy to use, with clear calls to action and a logical flow of information. We wanted to make sure that firefighters could quickly find what they're looking for, whether it's information about the training programs, their expertise, or how to get in touch.
This website is more than just a digital presence; it's a testament to the dedication of these two firefighters and their commitment to building stronger fire service communities. I'm honored to have played a part in bringing their vision to life.
I invite you to explore the website and learn more about the valuable work they're doing.
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